Year: 2017
Title: What’s your DNA?
Material: Aluminium, vinyl, fabric
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Photo: Petra Bindel / Stylist: Emma Persson Lagerberg
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Graphic design: Daniel Christiansen
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Photo: Marina Jackler

What’s your DNA?

Curator & Exhibition architect
Client: Form design / center and Southern Sweden Creatives

What’s your DNA? was developed to be presented at Dutch design week 2017 and has further been exhibited at Form design / center in Sweden 2017 and during 3 days of design Copenhagen at the Swedish Ambassadors Residence in Denmark in 2018.

What’s your DNA? is an exhibition showcasing 9 design studios in various fields that all are working from the same region in Southern Sweden. It aims to portray the local growing atmosphere around contemporary art and design in Skåne (southern sweden). The group as a whole is a mix of different disciplines within design; fashion, jewellery, glass design, industrial design, product and furniture design. To show a variety of work when it comes to different input, profiles, perspective, techniques, materials, genres and taste. All of which are presented under a joint venture that values the particularity of each work. In an endeavour to show the voice, desires and efforts of some of the best individual designers and studios working in Southern Sweden right now.

This exhibition highlights the mix and rewards the different. And brings forward a group made up by diverse personalities and genres forming a larger regional identity – the Souther Sweden design DNA of Skåne. This is people that create their own possibilities by being bold, single-minded and true to themselves with an underdog perspective that everything is possible.

Selected designers:
Jenny Nordberg – industrial designer
Kunsik Choi – cabinet maker / industrial designer
Hanna Hansdotter – glas artist
Sara Robertsson – silver jewellery
Stoft Studio – industrial designers
Naemi Gustavsson – fashion designer
Andréason & Leibel – industrial designers
Ola Giertz – cabinet maker / furniture designer
Glen Baghurst – industrial designer

Southern Sweden Creatives is a project supporting southern Swedish companies within the cultural and creative industries to grow their businesses through international exposure. Southern Sweden Creatives is currently the largest export related project within cultural and creative industries in Sweden, where Form/Design Center is one of nine partner organizations. The project is co-financed by the European Union Regional Development Fund and the Swedish Agency for Economic and Regional Growth, and runs between 2016- 2018.

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